Tips for a Successful CLIA Cruise Night
National Cruise Month is just around the corner and travel agents specializing in cruise travel are busy making preparations to take advantage of this national blitz. Here are some ideas;
Open house – Invite clients to stop buy and visit your office; watch a new cruise DVD; pick-up a brochure; buy a cruise guide book; maybe even listen to a featured presentation. Top off the evening with a drawing; participating cruise lines are happy to provide promotional items you can use; raffle a travel bag, a t-shirt, or a cruise book. You name it!
Theme night – Focus on a destination and develop the theme throughout the office. Invite your favorite clients in for an in-depth look at that cruise hot spot. Scour your yellow pages and business cards and find someone to speak. Highlight the Mediterranean and get a college professor to talk about art in ancient Greece or Rome; or concentrate on Mexico or the Caribbean and find a dance teacher to give a few pointers on salsa or meringue! If you choose Alaska or South America – you can always ask me! What better way to represent the cruise line or the destination than to have an expert giving all the exciting, juicy, first-hand details of what to see and do while on the cruise.
As Alaska is the most popular destination for cruise arrivals in the world; it is safe to say spotlighting the area would be a choice of interest to many of your clients. To make your night as successful as possible, I’d like to offer my book – “The Cruise Friendly Guide to Alaska’s Inside Passage” – at a special one-time only discounted rate for qualified travel agents and agencies. Take advantage of this offer and use the book as an incentive, a prize, or retail it in your agency. Please contact me directly for details. Good luck!