Keeping it real: Retailers promote their Alaskan heritage
Monday, August 4th, 2008Last week a lady came up to me and expressed how “disgusted” she was with the commercialism of the towns in SE Alaska. She said, “I did not come to Alaska to go shopping for jewelry.” I asked if she had noticed any difference in Sitka as the community has fought for years to keep multi-nationals out in support of local business owners. She said, “I was so disappointed by Ketchikan, Juneau and Skagway I did not even get off the ship in Sitka.” It made me wonder how many other people feel the same way.
With that in mind I started to notice that many of the big name jewelry stores are actually leaving Alaska, or at least downsizing their operations. That could be a sign of hard economic times and the cost of luxury goods. Still there is a disproportionate number of jewelry stores in Ketchikan, Juneau and Skagway; that said there is also a growing number of locally owned and operated stores that are extolling the virtues of goods “Made in Alaska.” Signs in windows are popping up everywhere advertising “locally owned and operated.” More artisans are taking advantage of the Made in Alaska polar bear sticker that authenticates articles made by local Alaskans; as well as the Silver Hand sticker which is the symbol of Native Alaskan arts and handicrafts.
It is good to see the resurgence of local businesses and the preference of consumers asking for locally made goods. Local businesses have a vested interest in the community; they help keep the cost of doing business down which enables more local businesses to open and compete. It will be interesting to see what the retail landscape looks like next year.